Uniqlo brings a whole new philosophy to mass-market fashion. Eschewing the design trendiness of a Zara or an H&M, Uniqlo instead focuses on a minimalist design creating basic pieces in a variety of colors and fabrics (remember Benetton about two decades ago?)

The prices are in thevery affordable range, so if you are looking for eminently wearable sweaters, chinos, t-shirts, and the like without breaking your budget this is the place to shop.

The stores have classic Japanese traits, clean lines with extremely neat displays and the brand is displayed very discreetly – on the inside of the garment.