From a dowdy traditional London department store in the 1990’s, Selfridges has recast itself as The department store in London.  While the tourists may flock to you-know-where in Knightsbridge, the London fashionista is back at Selfridges! 

The coolest, hippest, in brands are here at this temple of shopping entertainment.  Selfridges has brought back the excitement of the department store – a vast range of products with a range of prices to match from affordable to high luxe, a touch of theatre at several areas on the floor, a slew of restaurants to keep you nourished while you shop, and of course the stunning window displays. 

One new innovation is the “pop-up” shop – a store within the store, it may last only a month or so forcing you to shop often or miss the experience and the opportunity! 

The top brands are in the “superbrand” department while Ms Selfridge caters to trendy youth brands, the men’s floor also has a cigar room, and fine wines – all in all a shopping destination for all lovers of shopping!