Burberry has finally reinvented itself just as it seemed about to sink under its trademark Burberry Check. Designer Christopher Bailey approach of mixing classic Burberry motifs with the trendy Brit look has worked miracles.
The Burberry Prorsum collection is the rage among British fashionistas. The brand has expanded into women’s clothing and accessories and now Burberry is positioned as a luxury upscale brand that is still accessible to the younger generation.
Having Kate Moss as the Burberry icon hasn’t hurt either.