Banana Republic has become one of the largest retailers in the USA and can be placed squarely in the affordable luxury niche. It has come a long way in 25 years from its roots as a casual safari clothing store in San Francisco.
Today Banana Republic produces fashionable designs through its seasonal collections which are becomingly increasingly sophisticated. It still caters to the freshly minted college grad looking to make a fashion statement in the big wide world.
Building on brand recognition, Banana Republic has branched out into accessories, shoes and intimate apparel.
;){kind=link}