
Aquascutum represents British tradition at its best. From its origins over 150 years ago, Aquascutum has produced rain repellent overcoats – for British troops in the two world wars, for British royalty, and more recently for Hollywood elite.
Outstanding quality and durability have been a hall mark of the brand. In recent years, under the of direction of Michael Herz and Graeme Fidler, Aquascutum has branched out into suits, knitwear, and separates with simple yet elegant and timeless styling.
Aquascutum store itself is very traditional with extremely polite service albeit with a touch of a superior air (a la Jeeves).