Gap is the quintessential American casual yet fashionable wear shop.  Their focus is on fitting middle America with wearable standards that follow current trends and to do so at reasonable prices for even teen budgets.  From the staples of khakis and T-shirts to more romantic dresses and carryable handbags, Gap tries to make sure that there’s something for every women and girl who visits their ubiquitous stores across malls in America.

Today Gap is under pressure on the cost end from Walmart and Target as they move upscale and on the fashion end from Zara/Mango/H&M who provide the latest trends faster and at reasonable prices.

In addition to the core Gap lines, there’s Baby Gap and Gap Maternity for the little ones and the big ones respectively.