Emporio Armani is the Armani casual and sportswear line – it is an attempt to bring a top design brand to the burgeoning middle-upper class with plenty of disposable income.  The store in Soho has the hallmarks of an Armani boutique.  The clothes are high on Italian flair and the maestro’s insistence on quality tailoring and materials is obvious.  All in all, you will find something fun there that will make your next trip to whatever beach you visit seem like an adventure in Portofino!