Loewe, the Spanish leather company with a 160 years history is having a new start.

LVMH bought the company in 1996 and last January appointed Stuart Vevers as new Loewe’s Creative Director replacing Jose Enrique Ona Selfa. The giant luxury group hopes to revitalize the legendary brand, and make it another star in its firmament

Vevers seems the perfect candidate to accomplish this. Having worked for luxury brands such as Bottega Venetta, Calvin Klein, Givenchy and Louis Vuitton, the British born designer became the Creative Director of Mulberry at the end of 2005. Vevers infused Mulberry, another brand with a long heritage, with a modern coolness making it hip and a favorite among young stars such as Mischa Barton and Scarlett Johansson.

At Loewe, Vevers’ challenge is not only to produce internationally acclaimed leather accessories, but also to provide the Loewe’s ready-to-wear collection with a strong identity, something which has been missing up to now.

His debut for the fall winter 2008 season was definitely a good kick off. Created just in seven weeks, Vevers revisited the house stylistic codes such as leather dresses, lace, and the emblematic Amazon handbag.

Keep an eye out for the Spring Summer 2009!